CASE STUDY

The Challenge

One of the most important challenges a marketing department faces is customer segmentation. This is due to multiple data sources and different business needs. Thus IT has to prepare the data and modify the model to fit each business scenario manually—time and money is lost in process.

The Solution

Connect, combine and analyze both structured and unstructured data coming from multiple data sources with Data Mining. Create an automated segmentation system based on users specified parameters.

The Results

Business users are now able to visualize the customer base before and after segmentation and to quickly identify most valued segments. Greater understanding of customer based results reduced cost of sales and improved revenue opportunities by empowering business users who receive customized results which allows them to immediately deliver accurate and timely decisions.